Увидел тезисы Дена на эту тему у и не смог пройти мимо:
YOUR GOAL SHOULD BE TO USE THE WRITTEN WORD TO
KEEP YOUR CUSTOMERS FOR LIFE!
How do you do that?
Think about the nature in which you acquire your customers. For years, before the internet, the process may have been grueling, time consuming, and costly. Yet, we do very little to keep those customers.
Your goal is business is business and career longevity and maintaining CUSTOMERS FOR LIFE!
You want a sense of relationship with your customers... you want them eager and excited to open your mail.
Customers that get involved in your story are customers to whom you can sell to more often.
YOU ARE IN A RELATIONSHIP BUSINESS NOT A PRODUCT BUSINESS.
Think of great Mystery writers. We are eager to know what the character is up to and what they are doing next.
To create a successful Personality Driven business you MUST...
Комментариев нет:
Отправить комментарий